Prior to COVID-19, Werribee & Surrounds attracted more than 1.4 million visitors annually, generating more than $435 million in 2018/19.
In line with the 2040 Vision which informs the City Plan and Annual Plan and Budget, Wyndham City Council works with industry to grow and activate the tourism economy via marketing activities, product and industry development, research and advocacy.
Marketing and PR activities drive awareness, dispersal and yield opportunities for the region, including intrastate, interstate and international markets.
Subscribe to our free monthly e-newsletter for the latest on visitor industry trends, opportunities and events.
Visit Werribee and Surrounds Brand
Visit Werribee & Surrounds is the region's destination brand.
Our brand essence is Adventure Unleashed.
Our region might be close to the city, but it can feel like another world away.
Visitors are able to experience something different from their normal day-to-day life, with a variety of unique, involving and memorable experience – all within close proximity.
A Delightful Lil’ Detour Marketing Campaign
Werribee and Surrounds offers visitors a delightful mix of attractions incomparable to any other destination within 30 minutes of the CBD.
The A Delightful Lil’ Detour marketing campaign (2021-23) encourages visitors to experience something new, close to home – to take a delightful little detour that could easily fill an hour, a day or a weekend and to start their journey at www.visitwerribee.com
For information about A Delightful Lil’ Detour or to chat about resources, research or product packaging, get in touch with the Marketing and Tourism unit at Wyndham City Council.
Emily Macdonald
Area Leader Tourism
Wyndham City Council
t: +61 3 8734 1376
Emily.MacDonald@wyndham.vic.gov.au
Subscribe to our free monthly e-newsletter for the latest on visitor industry trends, opportunities and events.
Social Media
- Like us on Facebook and Instagram, @VisitWerribeeandSurrounds
- Use the #visitwerribee hashtag to help visitors discover your content and provide us with permission to share your content via destination channels
- Link to www.visitwerribee.com website to help visitors explore our region
- Find us on YouTube.
- Suburb -based hashtags can also be used in conjunction with #visitwerribee pending business location eg #visitpointcook or #visitlittleriver.
Werribee and Surrounds Official Visitor Guide and Map
Wyndham City Council produces the Werribee and Surrounds Official Visitor Guide and Map with support from industry.
Approximately 50,000 copies are printed, which typically last two years in market.
The Werribee and Surrounds Official Visitor Guide is on display at both Melbourne and Avalon airports, distributed to visitor centres across Victoria, available to accommodation providers in the region and located at displays around Wyndham to support the local visiting friends and family market.
For more information about inclusion, or distribution please contact: tourism@wyndham.vic.gov.au
Werribee Visitor Information Centre
Wyndham City Council manages the accredited Werribee Visitor Information Centre, which is located at the entrance of Werribee Open Range Zoo in the heart of the Werribee Park Precinct.
The team of passionate staff and volunteers are ambassadors for our region, supporting visitors with a wealth of information to promote the region they love. They provide visitors with local expertise on things to do, where to dine and places to stay, brochures and maps.
To find out more about brochure displays and opportunities with the Werribee Visitor Information Centre, contact tourism@wyndham.vic.gov.au
Public Relations, Media Visits and Familiarisations
As part of Wyndham City Council’s marketing and public relations activities for Werribee and Surrounds, we target and host media, trade, tour operator and travel agent visits, enabling these key influencers to experience Werribee and Surrounds first-hand.
Got something new to share? Whether it’s a new experience or event, a menu refresh or change to your opening hours, we’d love to hear from you.
Get in touch with us:
Emily Macdonald
Area Leader Tourism
Wyndham City Council
t: +61 3 8734 1376
Emily.MacDonald@wyndham.vic.gov.au